Explore the Mitten

BRAND IDENTITY design, Web design

This is a concept idea for a travel website for the state of Michigan. This website is intended for out-of-state visitors who are looking for vacation destinations and activities to do while in Michigan.

The main focus while designing this website was making it easily navigable, family-friendly, and showing off the beautiful state throughout all of its seasons. The colors and imagery selected for the website reflects the many seasons Michigan offers, all while presenting information in a fun and exciting way. The website is photo heavy to show real places in Michigan, but there are also custom icons used throughout the website too to appeal to the family-friendly aspect.